Senor Salami is to tempt shoppers

Next week, Saxion’s interactive art objects will be adorning the centre of Enschede once again with the exhibition titled: the Temptation. Each object was developed especially for retail and is to stimulate the interaction among shoppers.

Senor Salami is to tempt shoppers

Senor Salami is to tempt shoppers

Next week, Saxion’s interactive art objects will be adorning the centre of Enschede once again with the exhibition titled: the Temptation. Each object was developed especially for retail and is to stimulate the interaction among shoppers.

Retailer “De Leckernij”, for example, developed the object ‘Señor Salami’ to inform the public about their assortment. “Halfords” will draw attention to bicycle safety, Comicasa provides the public with an opportunity to compete with one another in a game. Professors will be paying a visit to every object to assess the students’ work.

The exhibition is an annual phenomenon of Art & Technology students. The objects can be seen from Tuesday, the 7th till Thursday the 9th of July in eighteen shops on the Korte Haaksbergerstraat, Korte Hengelosestraat, De Heurne and in the areas surrounding these streets.

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